RESEARCH: Target Audience Research 2

Below is a video documenting some more TAR (target audience research) me and my partner have undertaken. The target audience for the movie our opening scene is for is people aged about 15-20, also as our genre is 'romantic', it will mainly be girls that our opening scene will be aimed at. For this reason, we undertook this piece of research on 3 girls, all aged within the bracket of 15-20 years old.

For this research, we wanted to record footage of what people thought of our original storyboard. To do this, we showed and explained our storyboard to each person then recorded their immediate response. In which they would give feedback, be negative or positive.

What have I learnt in this piece of TAR?

After completing this second bit of TAR I have discovered several things which will be taken into account while my partner and I construct our final storyboard:

Person 1

• When the main character is reminiscing about time him and his girlfriend have shared, this shouldn't go on for too long as this will distract from the point of the actual opening scene.
• Usually, the main emotion of a movie is at the end, not the beginning, so we should try to not make the opening scene too sad.
• Seems like a positive storyboard, not much needs to improve but obviously make necessary changes as we go along.

Person 2

• Thinks it seems like a good opening to a movie.
• Could include some pathetic fallacy, which is like things like weather reflecting the mood.

Person 3

• Likes the storyboard, thought it would create an interesting movie opening. She said that it would have the audience hooked and feeling like they know the main character, and feel sympathy for him.
• We need to think about weather the birds' eye view bit will be achievable. 
• Likes how it is set out and that the titles aren't until the end, as this leaves the audience open to they're own thoughts.